The Value of Persistent Connectivity

A new study finds that smartphones are popular even in relatively low income brackets.  Obviously this comes as no surprise to anyone under the age of 30.  Smartphone ownership is probably one of the last things to be cut when income is reduced.  Young people are more likely to move into cheaper housing than give up their iPhone.  Same with high speed internet.  Personal identity and opportunity is so tied up in the internet and the devices that connect to it that young people would rather suffer in other areas (Read: You need a phone to get laid, among other things).

Is it irrational for poor people to have smartphones?  Maybe.  Irrational or not, I can’t see this powerful trend reversing anytime soon.  No wonder there is such a strong backlash at initiatives like SOPA/PIPA/ACTA.  Young people have strong feelings about their online lives and don’t want the government interfering.  Click below to read the whole article.

Think about how technology and connectivity has changed your life.  What is that worth?

When a twentysomething’s budget is tight, her smartphone is far from the first expense to go, suggests a new study from Nielsen.

The survey of 20,000 U.S. mobile customers found that smartphone ownership skews toward the young and the wealthy — exactly as you’d expect.

What is more surprising, however, is this nugget: smartphone penetration among young people in the lowest income bracket is higher than it is among older people in the wealthiest bracket.

Among 18- to 24-year-olds, more than half of respondents who make less than $15,000 each year said they own a smartphone. This might be explained if the parents of many college-age students footing their children’s phone bills. Still, even in the next oldest, post-college age group, the percentage of those in the same income bracket who own a smartphone was a mere 13% lower.

Source: Even on $15,000 a Year, Most Young People Buy Smartphones [STUDY] (Mashable)

H/t: Mark J. Perry


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